Client:
Personal Project
Role:
UIUX Designer
Duration:
July - Aug 2022
Amirra : Online Shopping App
Amirra is a mobile application that aims to provide users with a remarkable and unforgettable journey while accessing the latest and most exclusive releases. With a focus on simplicity, smoothness, and ease of use, the app ensures that users can effortlessly obtain the freshest drops in a seamless and enjoyable manner.
- UI Design
- UX Design
- Wireframing
- Prototyping
- Figma
Background
Amirra is an online fashion shopping app designed to cater to the needs of style-conscious individuals seeking a curated and personalized shopping experience. This UX case study explores the design process, usability testing findings, and implemented solutions to enhance the user experience of the Amirra app.
Goals
Increase User Sessions & Time Spent On App
Motivate users to browse the app frequently through personalized recommendations, engaging content, and loyalty programs.
Increase Customer Satisfaction
Ensure a positive user experience by providing excellent customer service, addressing user feedback, and offering a hassle-free return policy.
Boost User Conversion Rate
Convert app users into paying customers by streamlining the checkout process and offering a seamless shopping experience.
Drive Repeat Purchases
Encourage users to return to the app for future purchases through personalized recommendations, exclusive offers, and a loyalty program that rewards repeat customers.
Target Audience
Amirra targets fashion-forward individuals aged 18-35 who value convenience, personalization, and a curated shopping experience.
Design Process
User Research
Conducted in-depth interviews and surveys with the target audience to understand their online shopping habits, pain points, and preferences.
Information Architecture
Developed a user-friendly information architecture with clear navigation, intuitive product categorization, and advanced filtering options.
Wireframing & Prototyping
Created low-fidelity wireframes to define the app's core functionalities and user flows. High-fidelity prototypes were then built for usability testing.
Usability Testing
Conducted usability testing sessions with a representative group of users to identify areas for improvement in the user interface and overall user experience.
Design Decision
Clean & Minimalist Design
A clean and uncluttered interface minimizes distractions and allows users to focus on product discovery.
Intuitive Navigation
A clear and intuitive navigation system with easily identifiable icons and menus makes browsing effortless.
Personalized Recommendations
An algorithm recommends products based on user browsing history, past purchases, and style preferences.
Seamless Checkout Process
A streamlined checkout process with secure payment options minimizes cart abandonment and ensures a smooth purchase experience.
Detailed Product Pages
Product pages provide users with all necessary information, including high-quality images, size charts, material details, and customer reviews.
Wishlist Feature
A wishlist allows users to save items for later purchase or share their fashion finds with friends.
Final Product
Enhanced Search & Discovery
Implemented a faceted search bar with clear filter options for size, color, brand, price, and style. Curated product collections were introduced on the homepage based on current trends and user demographics.
Improved Product Detail Pages
Implemented product zoom functionality and included size charts and material details prominently within the product page. Users could now save items for a "Wishlist" for future purchase.
Personalized Recommendations
Implemented product zoom functionality and included size charts and material details prominently within the product page. Users could now save items for a "Wishlist" for future purchase.
Takeaway
By prioritizing user research and conducting iterative testing, the Amirra app addressed pain points and implemented solutions for a smoother and more personalized online shopping experience. This resulted in increased user satisfaction, engagement, and ultimately, the success of the Amirra app in the competitive online fashion retail market.